Engage and Align Your Employees with Your Business Strategy

How do you engage and align employees and how do you go about it? Employee engagement is achieved by strengthening and developing the competencies and skill sets of your people coupled with a communication plan to clarify both the business strategy and workplace expectations.

That’s a tall order, you say? Here are 10 steps that can help you improve your employee engagement:

1. Focus on Development of a Communication Plan – this plan of action enables everyone to understand the overall business objectives and how their role and responsibilities relate to the strategy of your business.

2. Focus on Responsibility, Accountability and Self-Empowerment – encourage individual ownership of a project or task, and have each of your employees design a plan of action that will create the willingness by all to be held accountable.

3. Create a Goal and Results-Oriented Culture.

4. Use Appropriate Metrics to Measure Progress – Use a tiered system of goal-orientation both upward and downward toward your businesses goals.

5. Ensure Consistency by Thinking in 3’s – Three goals relative to the company, each department, and each person.

6. Monitor – Review compliance of the goal-oriented process and the results at all levels helps maintain your culture of goals.

7. Identify performance gaps – When a gap is spotted, determining which learning and training initiatives to focus on makes decisions easier.

8. Review Your Performance Management Process – Ensure your process maximizes the use of individual development plans to reinforce the overall goal-orientation plans.

9. Create an Internal Employee Action Marketing Plan – This compliments the achievement of your business strategy.

10. Revisit the Vision, Mission, and Purpose of Your Company - Upgrade if necessary.


It is important that HR Professionals focus on the Five C’s of Engagement to gain alignment. If you focus on the Five C's , you will certainly give your company the “Slight Edge”. In other words, a competitive advantage in this highly competitive global marketplace. It is time to realize that people can make the difference but only if they are totally engaged.


Richard Hohmann
Senior Vice President
Innovative Leadership
Phone: 609.390.2830
Cell: 609.980.0086
rohmann@innovativeleadershipdv.com

Communication Process to Drive Growth

Most companies are focused today on driving growth, as I’m sure you are with your business. Many don’t realize that to drive growth you have to start at the beginning with interviewing the candidate and end it with the exit interview or retirement dinner.

Your company needs to focus on hiring the people that will perform better and stay longer. Then, you must identify the high achievers at a very early point in their careers and the retention of these high achievers must be considered paramount to the organization. How do you do this? Employee retention starts with the on-boarding process or orientation. This is best opportunity to start the communication line, explaining the business strategy of the organization and how their role and responsibility provides value to that equation. Communication is the key ingredient for any leadership team to articulate where the company is heading and how they plan to get there. This is the best time to align your employees appropriately but most companies do not spend the time to do such.

The next step in the process is make sure the capabilities of your people can support your company’s strategy and create a competitive advantage; a slight edge as we like to call it. Last but not least, we have to hold our people accountable and in most cases we assign that role to our middle management team. It is their responsibility to structure reporting relationships and evaluate individual performance to ensure the desired business results. They are the ones that execute the strategy.

Companies need to construct a training and development process that enhances communication between the employee and management, improves individual productivity, enhances performance and makes a more effective organization that achieves its revenue goals. Human Resource executives must take responsibility for administering this training process and utilize this process to shorten the learning curve and make employees much more productive and engaged earlier. This will allow companies to achieve sustained growth during these difficult economic times.


Innovative Leadership helps companies connect their people success strategies with their business objectives to drive growth. It's time to get that process into place, we can help.

What is Leadership?

• Leadership is being responsible.
• People expect more accountability and transparency from its leaders
• Leaders must be authentic and responsible
• Leaders must be inspire people to accept and implement company strategy
• Leaders consider how their decisions impact society as a whole
• Leaders need to show people how to act responsibly.
• Leaders should adopt missions and visions that espouse social themes and values
• Leaders must combine social responsibility with company goals to help intellectually stimulate others, engaging them in the company’s plan
• Leaders must allow employees to participate in the decision-making process
• Leaders must give employees flexibility by allowing them to choose how to get something done.
• Leadership welcomes being held accountable.
• Leaders empower themselves to get things done.
• Leaders must provide clarity with their workplace expectations
• Leaders must demonstrate why employees need to own any type of change initiative.
• Leaders must teach people how to learn.