Engagement is not Enough

I have to give credit for the title to a book, Engagement is not Enough, I most recently read by Keith E. Ayres published by Advantage. He writes that the current strategies being used to increase employee engagement are not working. Even with all the effort, a nominal increase in employee engagement has occurred and based on continued research by the Gallup Organization, less than 1/3 of the workforce is engaged.

In this book, Keith attempts to lay our a step by step process for developing the leadership skills needed to turn an average group of employees into that passionate, spirited high performance team. He points out that there are three primary reasons leadership training fails to achieve results: 1) Most leadership training is an event and to become an exceptional leader, you will have to develop the skills with consistent application over a period of time, 2) Most leadership training does not develop emotional intelligence and to become an exceptional leader, you will have to manage your emotions and behave in a way that brings out the best in everyone, and 3) there is no accountability for the training in terms of holding the leader accountable for applying the learned material and demonstrating that they present changed behaviors.

When I read something like the above, I immediately think of the Kirkpatrick Model of Training Evaluation which includes four levels of outcome evaluation; 1) Reaction, 2) Learning, 3) Behavior, and 4) results. How many companies focus on the results of training?

I had the opportunity to meet with an organization that has over 4000 employees and they prefer to do all of their training with internal staff. They have recently undertaken a Leadership Development focus and have scheduled one day per quarter for the Leadership Training. This is another example of a Leadership event that will not provide the desired results.

I just find it hard to believe that the champions of people development, whether it be the Human Resources Department, Organizational Development or Effectiveness Departments, or the Training and Development Departments, do not focus on results.

What do the results of your training look like? Do you realize that training events don’t necessarily provide the desired outcome? Development of a learning process that includes repetition, application exercises, case studies and more can make a major difference in the bottom-line.

Our expectations of training are now tainted because of this lack of development. We now expect to get no results, changing of behavior is impossible, employee engagement cannot be enhanced, productivity is not related to performance, and to create processes isn’t feasible. It’s time to change that outlook on training!

Isn’t it time the champions of learning stand up and state that the reason nothing is changed is that we haven’t done anything differently? We are still training the employee as if they were children and we are still getting the same results.

So are you going to change the development process or are you going to stay the same and receive zero results from the lack of development?