A Measuring Stick
to Define Your Talent
Historically, most executives who have a sales organization under their control
through a VP of Sales believe that the key to increasing sales from the
organization normally comes from the list below. Often, these approaches are
done with little to no effect.
• Developing their soft skills to sell
• Adding new products or services
• Providing additional technical training on products or
services sold
• Changing the compensation structure to provide better
motivation to sell
• Setting Sales Goals & Profit Objectives
When one of the above approaches is deployed, it is often a puzzle to
management why sales and profits hardly improved, if at all. You thought these
were great to increase sales right?
The core sales problem may not have been properly addressed and the real
issue may be that the salespeople may have not been the best choice due to lack
of aptitudes and behaviors needed for success in sales. Further, the sales
trainer/manager, who believes that he or she can teach anyone to be highly
successful in sales, may be proven to be seriously mistaken.
Executives, managers, HR people, and recruiters think they have the skills,
knowledge, and ability to identify the traits in a sales candidate. In reality,
there are certain critical mental aptitudes and behavioral traits which simply
aren’t accurately identifiable and measurable from an application, resume, or
interview.
To make matters worse, many hiring decision makers take prior sales
experience often times far too seriously. Experience could mean the sales
candidate as moving up or forward with more responsibility, when in fact the
employer(s) concluding this particular salesperson was never going to make it
with them. Thus, prior experience must be more thoroughly investigated than
most interviewers are prepared to explore.
Consider the importance of the following critical sales aptitudes and
behavioral traits as a requirement for successful sales people vs. prior
experience including which ones can be accurately measured in an application,
resume, or interview and which ones cannot.
The following are critical sales oriented traits: