The Call from the Family

Several years ago, I attended a certification program for coaches titled, “Coaching the Small Business Owner”. The course was designed to provide how to coach a small business owner through the “rough waters” of small business ownership. The course demonstrated how superior coaching competencies could compliment the achievement of the small business owner. It was apparent that from the start, the small business owner wanted both a sounding board and a resource that would he or she could now call, “Coach”. Coaching is different than consulting and most consultants claim that there is no difference but that is an argument for a different day. Coaching skills coupled with strong business acumen are certainly the competencies needed to work with any business owner. The majority of small business owners are about to transition their business to other family members within the next ten years and most have not designed an “exit” plan or succession plan. It is really discouraging that most financially successful business owners don’t have a plan for transitioning themselves out and the family members into the decision – making roles.

The following facts are presented in The Pricewaterhouse Coopers Family Business Survey for 2007/08:

• One –quarter of the family firms in the survey are due to change hands within the next five years


• Half of those companies are expected to remain in the family
  Yet almost half of all responding companies have no succession plan, and the percentage is even higher in small firms or those that have been in business for fewer than twenty years.


• Eighty – four percent of the respondents aim to pass their companies on to their descendants compared to less than half of that in Europe and other areas of the world.


• Two –thirds of family businesses have no defined criteria for choosing which family members who want to take an active role in the company should be allowed to do.


• More than half also employ relatives without requiring them to compete for their jobs on the open market.


• More than two –thirds of companies in the survey had no procedures in place for dealing with disputes between family members
  
  
  Remember, an effective succession plan assesses the company’s leadership needs, determines the positions needed to continue the achievement, and identifies the core competencies needed for those positions. In other words, who is going to assume the roles of the family members starting to leave through the back door?
  
  The fact of the matter is that the small business owner is not a good planner. Most owners are great tacticians and manage the business on a day-to-day basis very, very well. After all, this is why most started the business. They were the best technician, and no one asked them if they were a good manager, or visionary. Now suddenly, they are asking their family members to be much more than they were. Many business owners have commented that they don’t have a high confidence level that the next generation can make it as successful as they did. The younger family member wants to know why their ideas and recommendations are not being readily accepted. Most wonder why the other is not listening to the other and why communication is becoming more difficult than ever. My listening skills have never been more tested. Both sides claim that they are not being listened to by the other nor do they feel that either is exhibiting any compassion, so communication has come to a standstill.
  
  It’s seems to me that it is now time to call the “Coach”. Most businesses have their professional advisors like their lawyer, accountant and possibly a business consultant. Most family members have their own financial advisor, stock broker, counselor or whatever. The coach is now being asked to be the conduit between all of the above focusing on the new members of the family and the exiting family members. It becomes the role of the coach to assume the following responsibilities:
  
  · Provide a communication channel for all parties
  · Make sure effective and open communication is present
  · Provide a fair assessment of the talent at the table
  · Make sure everyone listens to “what” is being said and not “how” it is being said
  · Confirm understanding and expectations
  · Encourage participation
  · Hold people accountable
  · Monitor the implementation of ideas, policies, procedures, etc.
  · Measure the results
  · Celebrate successes
  
  
  The above certainly looks like a Results-oriented model that I like to use in the coaching environment. I know that Business Coaching can provide an integral component to the transition or transformation of any small business between family members. Most family disputes are focused on the skills, competencies, behaviors, and knowledge demonstrated by the younger family members while the younger members are wondering when the elders will finally let go. The experienced ones are questioning their fortitude, knowledge, ambition, and energy while the younger ones are wondering if the experienced ones will ever let go of ways they have been doing business. It certainly appears to reflect the Definition of Business Insanity, “doing the same thing over an over, yet expecting different results”.
  
  Sounds like we have to let the experienced owners transfer the positional authority to the younger generation and be willing to accept mistakes and just file them as a learning experience. It might also behoove the younger generation to ask questions and include the experienced ones in the problem-solving process. In reality, maybe the coach should focus the family more on how to better understand generational diversity and make the workplace an environment satisfactory to all. Good luck….and good coaching.
  
  Richard Hohmann
  
  For more information of succession planning (Exit Strategies) and Business Coaching, please call us for a complimentary Coaching Session or contact us