I answer a question I get most often, "Who benefits from Coaching?", by stating that I feel anyone in a leadership role or anyone who wants to be in a leadership role is a candidate for Coaching. The criteria I use is the individual must be willing to learn, try new things, try old things that have failed, and is committed to improving their business behavior. It is well documented that an integral component to a leader’s success is how well you relate to other people in your organization, at all levels. It goes back to the fact that first, you need to manage yourself, and then you must manage the relationships you have with others.
In my ten years of coaching, I have been called in mostly by HR Professionals when someone is not living up to company’s expectations of them. In most Talent Management articles, development of future leaders is at the top of the HR list of “To Do’s”. The issue is the majority of HR Professionals are now reporting to Chief Financial Officers. Cost-reduction usually hits the people development first with marketing expenses a close second. This contradicts the real need of developing future leaders. We have to dig deeper than the senior level.
Today a positive trend is emerging, the majority of Coaching is designed for leadership development (Sherpa 2012 Survey). We have to look at each employee as a leader and teach them leadership skills that makes them more productive for the benefit of the company.