Communication Process to Drive Growth

Most companies are focused today on driving growth, as I’m sure you are with your business. Many don’t realize that to drive growth you have to start at the beginning with interviewing the candidate and end it with the exit interview or retirement dinner.

Your company needs to focus on hiring the people that will perform better and stay longer. Then, you must identify the high achievers at a very early point in their careers and the retention of these high achievers must be considered paramount to the organization. How do you do this? Employee retention starts with the on-boarding process or orientation. This is best opportunity to start the communication line, explaining the business strategy of the organization and how their role and responsibility provides value to that equation. Communication is the key ingredient for any leadership team to articulate where the company is heading and how they plan to get there. This is the best time to align your employees appropriately but most companies do not spend the time to do such.

The next step in the process is make sure the capabilities of your people can support your company’s strategy and create a competitive advantage; a slight edge as we like to call it. Last but not least, we have to hold our people accountable and in most cases we assign that role to our middle management team. It is their responsibility to structure reporting relationships and evaluate individual performance to ensure the desired business results. They are the ones that execute the strategy.

Companies need to construct a training and development process that enhances communication between the employee and management, improves individual productivity, enhances performance and makes a more effective organization that achieves its revenue goals. Human Resource executives must take responsibility for administering this training process and utilize this process to shorten the learning curve and make employees much more productive and engaged earlier. This will allow companies to achieve sustained growth during these difficult economic times.


Innovative Leadership helps companies connect their people success strategies with their business objectives to drive growth. It's time to get that process into place, we can help.